• Wallis Automotive Europe to be appointed as import partner
  • Another step in the implementation of the PACE! plan
  • More agility and flexibility will foster growth


Rüsselsheim. Opel is further developing its business strategy in selected European markets to become more agile, flexible and efficient as outlined in the PACE! strategic plan. In a further step to foster growth, Opel is planning to run the business in Hungary through the highly recognised and successful WAE Kft. (Wallis Automotive Europe  “WAE”) as the respective local independent import partner.

A corresponding contract has now been signed. Upon the closing of the planned transaction, WAE will become the wholesale importer for Hungary by acquiring the Opel business in the country. The current Opel employees covering the related Opel businesses will be transferred according to the applicable laws (to be communicated separately), latest at the date the transaction is completed.

This transaction and the launch of the new business model is primarily subject to the official merger clearance approval of the respective authorities.

“This decision will make our sales set-up in Hungary more agile, efficient and therefore competitive,” said Xavier Duchemin, Opel/Vauxhall Managing Director Sales, Aftersales and Marketing. “We are confident that our brand will perform even better the country going forward.”

Headquartered in Biatorbágy (Hungary), WAE is a Central and Eastern European automotive company. Its activities include import and retail activities of vehicles, parts and other automotive services. WAE was previously also announced as Opel’s new local import partner in Croatia, Slovenia and Bosnia-Herzegovina going forward.

Opel sold some 12.500 vehicles in Hungary in 2019 and is targeting profitable and sustainable growth in the region in the coming years.

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